For the last three years, prior to the V48 hours film-making competition, V has been running a "mildly furious" 48 second competition. The aim of the game is to recreate a 48 second scene from a movie while simultaneously working in some clever product placement. Given the limited time and resources at our disposal, we decided to have a crack at the $300 million blockbuster Avatar.
Armed with $20 worth of props, some amazing volunteers and a fix it in post attitude, we shot the film in Albert Park over lunch. I composited the shots over a long weekend. Digital makeup was achieved in After Effects by keying skintones to replace with blue, with a fair bit of rotoscoping where the skintone matched the background. Then the eyes were tracked, colour corrected and bulged to give an Avatar-like look that was formulaic enough to apply to every shot in a short period of time.
The overhead shot also ended up being shot as two different plates, then roto'ed and comped together to avoid putting anyone dangerously high up trees. The V can was modelled, textured, lit with an HDR chrome ball image taken during the shoot and animated in Maya by Oana Croitoru. Then, back in AE, I comped it with lightwrap and some cheesy (hey, this is meant to be Avatar) glowing particles. Here's the result:
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